Many think of Reddit as home to memes and pop culture discussions. But it also holds a wealth of business intelligence in its sub-Reddits, or discussion categories. Looking for funding? There's r/venturecapital. Starting a T-shirt company? Check out r/streetwear to get a feel for what customers like, dislike, and want to wear. Or if your startup is in the finance industry, try r/finance. Search more broadly for a community that might love your product or service and be sure to track and participate in conversations.

Published on: Feb 21, 2017