Public speaking can be a great way to promote your business and boost your personal brand. A well-rehearsed speech allows your authentic personality to shine through. To get more comfortable and project a boatload of confidence, resolve to devote more time to practicing. Instead of spending 100 percent of your time creating your talk and no time practicing, aim for a 60/40 split.
And while facts and figures may be the crux of your presentation, keep your audience engaged by adding compelling stories. Anecdotes help your audience retain data significantly more than simply providing the facts alone. Don't just tell them a piece of information. Show them with story.