Only about 5 percent of companies are on Snapchat. If you want to gain an advantage, now may be the time to act and add followers--before more brands adopt Snapchat. The social media platform has been adding new features in an effort to attract more advertisers, including video ads and sponsored geofilters and lenses. Snapchat is great for small business because it is a simple and inexpensive way to get your brand some recognition.
Get there before your competition does by using it to:
- Take users behind the scenes
- Offer exclusive videos/image content
- Run contests
- Preview new products
- Offer tips/hacks for using your products
- Announce promotions/sales