Authentic core values can set your small business apart from other companies, so be sure to communicate them. You can include a summary of key values on your website, in your printed marketing materials, external communications, or even in your email signature. Be sure to explain how these core values shape the customer experience. For example, you might choose to highlight the sustainable materials and practices your company prioritizes, your commitment to community service or a specific cause.

Published on: Jul 3, 2017