Selling seems so hard. But for any small business to survive and thrive, selling is an indispensable part of the equation.

If you’re not a “people person,” if you cringe at the idea of having to “push someone into making a purchase,” or even if you think you just don’t know how, follow these four steps to help make any sales call a snap. 

  1. Set a goal for the number of calls you want to make per day. 
  2. Worry about what you can learn rather than what you will say. 
  3. Focus on how your product or service can help instead of what it does. 
  4. Ask for the sale on every call. 

Selling is easy when you set the stage, believe in your offer, and treat each prospect as a person with a unique set of concerns and questions.

Published on: Nov 12, 2017