Your LinkedIn profile is an online repository of information about your professional life--and, for small business owners, a tool you can use to attract new customers and expand your network. Stand out by optimizing your profile to be easily read. If prospects don't see what they're looking for quickly, they will move on. Include a summary section that highlights your main qualifications and accomplishments. Do the same for your current and past positions. Use short sentences or bullet points, favor nouns and verbs over adjectives, and provide numbers where possible.

Use standard job titles and fill out your skills section. Profile completeness might not help you outrank other profiles, but it will at least keep you in the game.