When Morgen Newman, co-founder of MixedMade, first started out, he wanted publicity about his company in The New York Times and TheKitchn. But when he looked at his website’s referral sources, it was a small blog called BudgetBytes which highlights interesting, budget-friendly food options that drove impressive traffic and sales to the site. “Top-tier blogs are noisy and crowded,” he says.

Small business owners, especially, should target focused outlets with loyal followings to help get the word out about their business and build a customer base.

Published on: Jan 6, 2017