You had a great meeting with a customer or prospect and accomplished everything you’d hoped. Now, you still have one more thing to do. Sending an email restating the substantive points of your discussion might strike you as overkill but it’s not. It’s actually a great way to show the customer that you know exactly what they want and how you’re able to meet their need. They can then clearly see that you’ve listened well, which is extremely reassuring. So after your next big meeting, for an extra measure of good will, be sure you follow up with an email.

Published on: Sep 2, 2017