According to recent research from Bond, 75 percent of consumers say loyalty programs are an important aspect of their relationship with a brand. With the emergence of online to offline (O2O) attribution technologies, which can “carry over” customer profiles from one channel to another, these loyalty programs have become valuable tools for generating revenue.

Consulting firm PwC recommends, "Apart from traditional rewards such as credit vouchers for a certain amount of money spent, retailers could offer unique rewards that customers would experience in person, (e.g., an invitation to an exclusive meet-the-designer or meet-the-chef event.") Check out solutions like Belly or flok, which are accessible and affordable for small businesses. 

Published on: Oct 1, 2017