Whenever a new movie comes out, it’s competing not just against other movies, but against all the other things people do with their free time. To convince people to go see their latest release, studios must convince their potential audience that the movie is worth their time.
That lesson applies to your business, too. When you know your audience and you understand what problem you are solving, positioning your product will be far easier. You’ll also better understand how and where to place ads, create content that will be helpful in marketing, and connect with your audience. If you find yourself unsure of how to accomplish these tasks, returning to the basic ideas of audience and problem will often provide clarity.