As a new entrepreneur, it can seem impossible to offer the luxurious packaging that bigger companies can afford. So how do you stand out? Jane Wuward, co-founder of skin care line Dermalogica, explored her options and found the perfect packaging for her skin serum in a line of veterinary ear drops. Her powder exfoliant? It’s packed in a parmesan cheese shaker. “Don’t look at what your competitors are doing. Look at what no one else is doing in your space. It could be right in your kitchen or on your bathroom counter,” she says.