If you're unsure where to start when it comes to paid social media promotion, here's a simply way to dip your toe in the water: Choose specific posts that have prompted your existing audience to like or comment. Then, pay to promote those posts to a larger audience each week to garner additional likes or follows. You've already had a test run that shows your audience liked the post--and that will help you find more prospective followers who will also like the post. Then, you can see how paid social media promotion works for you and expand it in ways that make sense for your business.

Published on: Mar 15, 2017