A job generic description will often lead to a generic response. That’s why a great job posting can seem almost like a personal letter to that one stand-out candidate. If, as a small business owner, you aren’t proud of a job description, don’t do your company a disservice by posting it. Instead, be sure it answers these four questions:
- What is the real business need that we’re looking for someone to address?
- How will we quantitatively measure success so we can recognize a top performer?
- What are the common attributes of our top performers: their hard skills, their soft skills, what they do in their free time?
- Why would the right person want this job?
Answer these questions, and you’ll be able to easily create a job posting that will attract the ideal candidate.