A job generic description will often lead to a generic response. That’s why a great job posting can seem almost like a personal letter to that one stand-out candidate. If, as a small business owner, you aren’t proud of a job description, don’t do your company a disservice by posting it. Instead, be sure it answers these four questions: 

  1. What is the real business need that we’re looking for someone to address?
  2. How will we quantitatively measure success so we can recognize a top performer?
  3. What are the common attributes of our top performers: their hard skills, their soft skills, what they do in their free time?
  4. Why would the right person want this job?

Answer these questions, and you’ll be able to easily create a job posting that will attract the ideal candidate.