The growth of mobile devices and the rise of social media are two trends that are closely related and relevant to small businesses. People using smartphones and other mobile devices are spending a great deal of their time on Facebook, Twitter, and other social media sites. That’s why it’s essential to cultivate your social media efforts with mobile users in mind.
To make your content mobile-friendly, begin by focusing on shorter content, as people on mobile devices don’t want to scroll through lots of pages. Mobile users also favor visual content such as images and videos. Test everything to make sure your images and other content are optimized for mobile.
Mobile is only going to get bigger in the coming years. Every type of business needs to adjust to this reality if they want to stay relevant. Responsive website design that’s accessible for PC, as well as for mobile users, is the best approach. However, as mobile devices are overtaking laptops and desktops in usage, you should start thinking about a mobile-first strategy. If you assume that most of your customers are using mobile, you can’t go wrong.