"In order for brands to thrive, marketers and business owners need to think digital, mobile, and social media first--the so-called 'Millennial method.' If your website does not provide a seamless experience for users; if your website is not mobile optimized; if you have not put a social strategy into place, then you should!

Millennial consumers (the largest current generation) are doing most of their browsing and shopping on mobile devices and are more influenced by their peers than by branded content or branded advertising. Start building relationships with influencers in your space who you can activate for campaigns, product launches, and event promotions, and to overall amplify brand awareness."

--Chelsea Krost, CEO and Millennial mindset marketing strategist at Chelsea Productions

Published on: May 22, 2017