Here's a secret--building and promoting your own personal brand is just as important for your success as it is for any business. Doing so means getting out of your office and becoming very visible to your target audience and potential customers and clients. Small business owners should regularly attend networking events and become active in their profession and community. The more visible you are, the stronger your brand.
Make sure that your networking efforts are beneficial to both you and to the people with whom you are networking. In addition to marketing yourself, give others the opportunity to market themselves to you. It's a two-way street.