MIT Neuroscientists have found that the brain can recognize images seen for as little as 13 milliseconds. And Web pages with images draw 94 percent more views than text-only sites. It’s because humans are visual creatures.

TED Talk speakers seemed to recognize this early on. These speakers have changed the PowerPoint landscape; the slide decks in their speeches and presentations are used as complements, not crutches. TED even suggests that their speakers should not include slides that have more than six words. By adding high-impact visuals to represent what you’re saying, limiting bullet points, and opting for visuals instead of dry text in your slide deck, you help ensure that your meticulously crafted speech doesn’t fall on deaf ears.

Published on: May 9, 2017