If you decide it’s time to refresh your logo design, what should you change? Follow the lead of famous logo redesigns like Instagram, Uber, and Taco Bell, which all used the following design trends.
- Negative space: An area without color that looks empty, but when surrounded by other colors, it conveys a different shape or meaning.
- Flat design: A style that shows images in a two-dimensional formal-;simple and minimalist.
- Use of shapes: Including circles, rectangles, and triangles, shapes help represent organization and stability.
Remember: if you decide to update your logo make sure to update your brand guidelines, social media profiles, website, and any other sales or marketing pieces that include your logo. Don’t let your old, retired logo resurface!