With Christmas right around the corner, shoppers will be searching for the last few items on their lists, and much of that will be done online. With gifts that are similarly priced on multiple websites, other factors will play a deciding role in determining where customers will make their purchases.
One survey from Shutl made it very clear that customers are highly aware of shipping costs and fulfillment time frames when buying things online. Even if the customer was at a particular retailer's site first, and the pricing was similar, nearly all the people surveyed said poor shipping could ruin the deal. So, examine the shipping options and policies of your competitors, and determine how you can beat them not only on cost, but also on timeliness of delivery.