Stuck for content marketing ideas that will position your business as a leader? Find out what current and past clients want to know. Use those ideas as the basis for articles or “ask the expert” Q&As. Also, tap the brain power of your team members. Their current projects and challenges might yield ideas. You might even give away your “secrets.” Nothing that will hurt your business, of course, but insight into how you do what you do.
"By providing our best practices, insightful blogs, educational vlogs, and useful social media posts, we believe clients learn about who we are and how we can help them," says James Goodnow, who heads Phoenix-based Lamber Goodnow Injury Law Team.