Trade shows can be great places to gather market intelligence, meet important contacts, and even land new contracts. To get the most out of these types of events, register in advance. Shows have different policies and pricing structures and you may be able to save money by registering early. If you don’t have the credentials to get in, find out if industry colleagues have extra passes. Study the list of attendees and try to schedule appointments with key contacts attending the show.
It’s also a good idea to stay at the hotel associated with the event. It might be more expensive, but most of the retailers and buyers will be staying there because it's convenient. And after the day's events, they'll all be meeting in the lounge, offering prime networking opportunities.