In business, it can feel like your target keeps moving and accelerating. How do you stay focused, but also remain flexible enough to change when necessary?

Harry West, CEO of global design firm Frog, and his team stay attuned to the market by looking at change and asking, "Well, what can we do with this?" They also engage in “micropivots”-;learning from each client they work with and using those lessons to figure out which directions to explore and double down on. "I love that close collaboration with the client," says West. "It's not like 'Go develop this,'-;it’s 'Let's work together to find some opportunities.'"

Published on: Feb 22, 2017