While people debate how they should close their email messages, those that express gratitude perform better. “Emails that closed with a variation of thank you got significantly more responses than emails ending with other popular closings,” writes data scientist Brendan Greenley on the Boomerang blog. Email messages that ended in Thanks in advance had a 65.7 percent response rate. Of those that ended in Thanks, 63 percent got responses. The third most effective closing was Thank you with a 57.9 percent response rate. Across the board, Boomerang found that sign-offs that included some sort of expression of gratitude had a 36 percent relative increase in average response rate. Consider this advice the next time you email your customers.

Published on: Apr 14, 2017