A recent study found that as many as 60 percent of searches today are done on mobile devices. That figure will only rise in the coming years. Small businesses need to be especially focused on local search.
Suppose, for example, your business is an Italian restaurant in Boston. A large percentage of your potential customers will be searching on their smartphones or tablets, using terms such as "Italian restaurant Boston." They're also likely to use local terms for neighborhoods, such as "Italian restaurant Back Bay." The same principle holds true for any type of business in any location.
To optimize your site for local search, make sure your business is listed under Google My Business and includes all of your current information, such as location, phone number, and business hours. Also, implement local search engine optimization (SEO) tactics as you create content for your website. Include plenty of local search terms (city, region, neighborhood) matched with keywords that people are likely to use when searching for your type of business. This will help you gain new customers from that majority of people searching on mobile devices.