To generate the most prospects for your business, landing pages must be optimized in a way that caters to lead generation. Here are three important tips:
- Avoid indirection. This means you shouldn’t have too many links on one page or ambiguity in terms of what you want someone to do on any given page. And at all costs, avoid links that will send your web visitors off of your site.
- Keep registration forms short. Only ask for the information you need in order to contact the lead. You can get any other desired information later.
- Position your call to action (CTA) correctly. Your CTA needs to stand out on each page. What do you want your visitor to do? Don’t hide this in the bottom corner of the page; make it known.
In the end, it’s really all about being clear about what you’re offering. Landing page optimization is one of the best ways to improve your lead generation, but many businesses don’t make this a priority and are missing out on potential opportunities.