Are you trying to target millennials? Marketing expert Gary Vaynerchuk says that the biggest thing marketers don't understand is how important quality content is if you’re promoting your business to anyone under the age of 40 right now. Often, those in that demographic discover a business for the first time by either searching Google or finding content on social media.
“If you are not crushing it and focusing on the content that you put out on the most important social platforms, you're going to become mute and obsolete in the modern day of doing business,” he writes. “That's why organic reach is so important because the impression you get when someone comes directly to your page is a much more qualified lead and potentially a more valuable customer than someone you got through an ad buy.”