As a small business owner, your daily task list is likely long. It’s tempting to start and stop different activities on your to-do list. However, if you actually want to be productive, you’re better off dropping the multitasking and getting one thing done. There is a nearly-century old theory that explains why.
The Zeigarnik Effect is named after Russian psychologist Bluma Zeigarnik. In her most famous experiment, she found that waiters were more likely to remember incomplete or unfinished orders than fulfilled ones. Often, the waiters could not remember any details of the finished orders.
Further research by Zeigarnik supported one simple idea: Completed tasks are rarely remembered, yet incomplete tasks dominate our minds. So, try fully completing one task before you move on to the next and see how much more you get done during any given day.