Research shows that people love to learn. It's one of the main reasons they come to the internet. So, when your company offers customers the opportunity to learn (instead of an overt sales pitch) it increases the likelihood of them engaging with you and visiting your website.
This is the perfect opportunity to showcase that new blog post or video that educates your audience on something that your company is involved in.
Here are some key phrases that can inspire your customers to want to learn more about your company and its products:
- "Learn more here and get started toward..."
- "Check out how this will help your company..."
- "Discover this new way to..."
- "Find out why so many companies are using this to improve their..."
Examine how you can integrate more learning opportunities into your online presence, including your website and social media channels.