As a small business owner, you're probably also your company's biggest advocate. That said, there’s always room to learn from some of the world’s most successful salespeople.
Effective salespeople don't just pour champagne and pat themselves on the back when they close a massive sale. Instead, they leverage every opportunity to turn one sale into another. In other words, successful salespeople rely heavily on current relationships that could lead them to their next prospect.
Many high-level prospects are personally or professionally connected to one another, especially those in the same industry. Any time you close a sale, don't miss the opportunity to ask for an introduction to someone else who could benefit from your product or service. Using sales to network is key to meeting more valuable prospects and closing big deals.