Miko Branch, the co-founder of Miss Jessie's, a hair care products company, gives her business a "heartbeat." She says that when you are building a product into a brand, think of it as if it's a person. Give it a personality, and keep that personality in mind when you're branding. From the colors you choose to how you position the product in the marketplace, think about whether the decisions are aligned with how your brand comes to life. This helps differentiate your company and keep your efforts consistent.

Published on: Jul 28, 2017