Today, Amazon is considered the leading e-commerce company worldwide, accounting for more than 53 percent of U.S. e-commerce growth as of 2016. And while the retail giant has gone on to acquire or invest in at least 128 different companies around the world--including its Whole Foods deal--it still strives to create many new opportunities for individual sellers.
As a result, small business owners are hopping on the Amazon bandwagon. With data indicating that as many as 55 percent of online product searches begin on the site, retailers are looking to add Amazon as a sales channel in order to capture that audience.
In fact, online sales platform BigCommerce recently found that as many as 73 percent of small business owners are considering selling on Amazon in 2017. What's more: 20 percent of BigCommerce's users have already connected their websites to at least one additional channel (like Amazon). About 12 percent of gross merchandise volume on the platform comes through Amazon as well.