Research shows that storytelling is more about persuasion than presenting facts. Stories will make your speech more memorable because humans are hard-wired for them. We respond to them. Starting a presentation with a story gives the audience something they want. Whether they’re short tales related to key messages or your company’s origin, or merely humorous anecdotes that underscore your points, share stories with your audience to win them over.

Published on: May 14, 2017