Ralph Waldo Emerson once said, "There are many things of which a wise man might wish to be ignorant." So with social media.
I'll be short this week. I seem never to tire of listing caveats about unanticipated conundrums surrounding social media and technology. It frequently creeps into my essays.
One of the reasons I find myself dubious and cautious about social media is the perfervid evangelical zeal of its proponents, which I frequently find blinker-visioned, jaundiced and of limited practicality for busy, non-genius entrepreneurs like myself.
Drew Neisser, CEO of Renegade, partially addressed this issue in his blog, The Cut, last year. Drew is a successful entrepreneur and frequent speaker and thought leader on social media. He writes well and simply. He offers several helpful practical suggestions for "social media fatigue."
- He suggests keeping Twitter lists under 200 and perhaps keeping a much smaller list you really care about.
- If you have more than 100 friends on Facebook, hide the dull ones.
- Look for trusted curators in your area of interest. Don't follow everything. Drew recommends PSFK to discover the best of the best.
- Don't feel you can't go silent for a while.
As I hunker down in my luddite cave, cowering away before the onslaught of social media, I'd like to have more of this kind of practical advice. Every day seems to offer an avalanche of cool new technological must-haves. I need advice that helps me manage, sort, and prioritize a multifaria of social media. I could use a lot more common sense techie thinking. I don't need to be "cool" and I don't need every cutting-edge app. I don't need technological Nirvana. I do need what I can use simply, quickly and efficiently.
Avinash Kaushik of Analytic Evangelist says, "Social Media is like teen sex. Everybody wants to do it. Nobody knows how. When it's finally done there is surprise it's not better."
Sounds right to me. Thank you, Avinish.