logo
  • Newsletters
  • Lead
  • Innovate
  • Grow
    • Login
logo

    Startup

    • Best industries
    • Funding
    • Incubators
    • Business Plans
    • Naming
    • Home-Based Business
    • The Ups Store View

    Grow

    • Strategy
    • Operations
    • Sales
    • Marketing
    • Customer Service
    • Franchises
    • Build

    Lead

    • Safeguards
    • Peak Performance
    • Company Culture
    • Public Speaking
    • Hiring
    • HR/Benefits
    • Women Entrepreneurs
    • Productivity
    • Rising Stars

    Innovate

    • Creativity
    • Invent
    • Design
    • Pivot

    Technology

    • Cloud Computing
    • Social Media
    • Security
    • Data Detectives

    Money

    • Exit Interview
    • Personal Capital
    • Bootstrapping
    • Crowdfunding
    • Venture Capital
    • Borrowing
    • Business Models
    • Personal Finance

    Inc. 5000

    • Inc. 5000 Series: California
    • The 2019 US List
    • The 2019 Europe List
    • Apply Inc. 5000 US
    • Apply Inc. 5000 Europe

    Inc. BrandView

    • Cox Business
    • Deloitte
    • Intel
    • PPG
    • The UPS Store View
    • Whoop View
    • Principal
    • Branded Content

    Subscribe

    Subscribe to Inc. Magazine

      Subscribe

      Subscribe to Inc. Magazine
        • Watch
        • Guides
        Follow:
        • Group 5
        • Group 3
        • Fill 1
        • Group 3
        • Group 3

        Subscribe

        Subscribe to Inc. Magazine
          • Help Center
          Follow:
          • Group 5
          • Group 3
          • Fill 1
          • Group 3
          • Group 3
          logo

          Best Workplaces

          Awarding excellence in company culture.

          Deadline to Apply February 5

          Apply Now
          logo
            • Login
          logo

            Subscribe

            Subscribe to Inc. Magazine

              Subscribe

              Subscribe to Inc. Magazine
                  Follow:

                    Subscribe

                    Subscribe to Inc. Magazine
                        Follow:
                          Startup

                          Forget About Filling a Need: Great Startups Are Purely About Passion

                          • Shape
                          By

                          Tobias Lütke, founder of Shopify, explains why he advises entrepreneurs to think first and foremost about what they love before they start a business.

                          Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access.
                          Apr 6, 2016
                          Sponsored Business ContentDianomi logo
                          • Privacy policy
                          • Notice of collection
                          • do not sell my data
                          • Ad vendor policy
                          • terms of use
                          • Advertise
                          • help Center
                          • sitemap
                          COPYRIGHT 2021 MANSUETO VENTUREScopyright policy logo