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                          Startup

                          Forget About Filling a Need: Great Startups Are Purely About Passion

                          • Shape
                          By

                          Tobias Lütke, founder of Shopify, explains why he advises entrepreneurs to think first and foremost about what they love before they start a business.

                          Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access.
                          Apr 6, 2016
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