People ask me all the time, how do companies develop a strong culture and maintain growth?

It starts with Rule No. 1: No A**holes.

If you follow that rule, you have to actually believe it. No matter what the revenue is, does the person care more about the company and their coworkers than they do about themselves?

I believe if you treat people well, it comes back to you. I'm a big karma guy.

When you have this rule, you have to look and say, it doesn't mean good people don't make bad decisions or make mistakes. What it does mean, is that their intentions have to be good. Their intentions have to want to benefit the company, and they have to be excited about their coworkers' success.

In staffing and recruiting, everything is sales driven. From a culture perspective, you have to look at how to get one sales person or recruiter excited about somebody else's success when they're not going to directly gain revenue from it.

That comes down to communication. One big thing to look at is, if culture's important, where does HR report up to on a food chain? Very rarely in big companies does HR report to the CEO. It gets delegated to Finance and COOs. Why? Because people issues are hard.

How can a company simultaneously say people are our most important thing, but the people function doesn't report to the highest ranking officer in the company? Because people don't want to get involved in the minutia of the people, and that's where the disconnection is made.

The buzzword of the past several years is "accountability." We've all heard about accountability, but that's not enough. Culture is created by holding people accountable to being accountable. There are two layers.

You can't just have a meeting once a week or once and month and say, you're accountable to hitting these numbers. You have to find out what they're doing in order to accomplish those tasks. That is what creates culture. And then you have fun. Fun perks come as a result of growth, not before.

In order to achieve both growth and culture, leaders have to create situations where people want to have fun to celebrate their successes, not to take breaks from accomplishing their goals.

Work hard. Hold people accountable. Hit goals. Acknowledge success publicly. Celebrate wins. Repeat.