Interview questions have become unnecessarily extreme like how many golf balls would fit in an airplane or how many oranges would fit in the state of Florida, and list goes on and on. A seemingly easy one that candidates often overlook in their haste to prepare for these "brain twisters" is: tell me about yourself.

Candidates will spend hours researching the company or the person they're interviewing with, and spend no time researching and studying themselves! Too many candidates fail at knowing themselves.

Know what you accomplished in your career. Know who you worked with at each company and what each organization did. What your department was responsible for. The successes and failures you experienced in each role, as well as those of the company. Spend time thinking about what's important to you in your next move - location, compensation, culture, work-life balance, autonomy, etc. Know why you want to work for the company you're interviewing at and what you can bring to the table.

In an interview, you shouldn't be reading off your resume. It was your LIFE. You lived know it. Now the key is perfecting how you talk about it. This is your elevator pitch, but more fine tuned. Rehearse, practice, get feedback and then repeat.

Imagine a salesperson not being able to deliver an elevator pitch when meeting a prospect. It seems ludicrous....but that happens to candidates in an interview when they can't articulate a cohesive story about their career path or what's important to them.

If you can't sell yourself best, who will?

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