We are all consumers. You are a consumer at the grocery store, buying airline tickets, or at Starbucks or Dunkin Donuts. We've all had great experiences and have had terrible ones. We witness rude customers and how the people “behind the counter” handle them. We also see rude people behind the counter and the negative effect it has on fellow customers.

How often do you look at that experience and think about how it applies to your office? Your company? Whether you work in accounting, sales, marketing, legal, human resources or customer service, when you have that bad or good experience, how often do you come to work and try to figure out how to make sure that does or does not happen in your company?

Bad employees don't think. Average employees only think about their job in the moment. Above average employees think about their job and the promotion they want to get. Really good employees think about their customers, their own job, their next promotion and their co-workers. Great employees think not only about their job, career path and their co-workers, but also about the people beyond their customer, and how what they do impacts the hundreds, thousands and potentially millions of end users that are their customer's customer.

Not just thinking about the end user of your product or service, but your customer's customer is crucial to consider.

Everyone can make an impact in the company they work for based on the observations they see in their daily life. The problems only get bigger when the people who can affect change choose not to notice.

Everything we do at work is a stone being thrown into a lake. It creates ripples upon ripples. Having the vision to see that is a game changer. Entry-level, executive and everything in between. Think about what your company does, who that effects, and change your mindset. Change your behavior.

Nothing is more crucial to success than execution and the ability to understand the ramifications of those results. Great companies have great people who can see beyond the j-o-b.  

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