You're still spending time proofreading all your emails, aren't you? Well, cut it out already! We know, we know. Clean copy looks professional. It can save you time. It can mean higher conversion rates, stronger relationships, or getting an "in" for a project/job you want. That's all true. But there are other facts to keep in mind:

1. You mathematically don't have time to proof everything.

Traditional advice is to try to respond to every single email you get. Well, that's not happening, especially considering that the typical office worker gets 121 email messages daily (and that 205 billion are sent daily). That means that, assuming 8 work hours and doing nothing but email (who does that?!), you'd have less than 4 minutes per message to read and write an answer, let alone proofread.

Did you know that some professionals advocate proofreading your email one time for every recipient the message has? Let me just 'bcc' that idea real quick.

2. People don't read. They scan.

People are conditioned to glance over information on their screens quickly. That includes emails.

Now, couple ths wth the fct th brain cn raed txt evn if it hs erors.

If your recipients aren't going to read every word and don't need perfect text even if they do, give yourself slack.

3. Effort, not perfection.

People understand that plates easily overflow and through prioritization techniques, tasks are tackled.

Griping about how you used "their" instead of "there" probably doesn't rank high compared to, say, figuring out a groundbreaking next iteration to your product.

Certain situations definitely call for going over your email copy, such as mass email/marketing messages. But others--perhaps the majority--simply aren't worth that time.

As a general rule, give proofreading priority to the emails that are going to new/multiple recipients, are customer service oriented, are directed at someone in a higher position, or could have a significant influence on your company's wallet, liability or policies. Now get out there and make some grammatical errors in your next email!