Companies unsurprisingly continue to flex major online muscle with massive consumer activity and growth. However, it's easy to forget how much happens in such a short amount of time. So, what exactly is going on and how often? What do the raw metrics and data actually look like when you break them down, say, every 60 seconds? Thanks to the help of Lori Lewis & Chadd Callahan from Cumulus Media, here's the breakdown in 2017, every minute.

Every 60 Seconds

  • 40,000 hours listened (Spotify)
  • 46,200 posts uploaded (Instagram)
  • 70,017 hours watched (Netflix)
  • 342,000 apps downloaded (Google Play, Apple App Store)
  • 452,000 tweets sent (Twitter)
  • 900,000 logins (Facebook)
  • 990,000 swipes (Tinder)
  • 1.8 million snaps created (Snapchat)
  • 3.5 million search queries (Google)
  • 4.1 million videos viewed (YouTube)
  • 50 voice-first devices shipped (Amazon Echo)

  • 120 new accounts created (LinkedIn)

  • 15,000 GIFs sent via Messenger (Facebook)
  • $751,522 spent online
  • 16 million text messages
  • 156 million emails sent

Lewis shared that she was inspired by Technology Consulting firm, Excelacom and their 2016 report.

"They created a graph with 2016 data - so I wanted to freshen it up with other intel such as voice-first devices and online spend. My hope is that this data will drive home why every second counts in what we do to attract and retain consumers."

For the visually inclined, here's the 2017 infographic Lewis and Callahan put together:

Business takeaways

Not every company has to be a giant like Facebook, Google, or Apple -- small businesses entrepreneurship remain the heart of the American economy, thus having a huge influence on what happens globally (and how it happens). But, these figures show in a very significant way just how powerful online consumer adoption is. It makes it clear that any business leader or startup needs to take the power of an online presence seriously, regardless of whether they are a traditional brick-and-mortar seller or focus on e-tail. At the least, it shows continued levels of incredible various consumer usage and validates opportunity for new players.

Digging a little deeper into these types of statistics, it's worth paying attention to where all the activity comes from (i.e., how many hours on Netflix that come from TVs vs. other devices). Understanding types of consumer preferences and evolution can go a long way in terms of product development, marketing strategies, and customer experience. So keep your eye on these activities--they'll guide you where to go more than you realize.