Back in November 2015, scent marketer Isaac Lavi launched a IndieGogo crowdfunding campaign for The Right Cup. The premise? 80 percent of your flavor experience comes not from your sense of taste, but from your sense of smell. And the why? It's estimated that over 60% of Americans are chronically dehydrated -- yowza. Subsequently, Lavi's cup was supposed to use FDA-approved aromas manufactured into the cup material to trick you into thinking your plain water had flavors like mixed berry, orange, and apple added in -- all with the goal of making water fun and enjoyable to drink.

Big potential benefits bring big money

To say that Lavi's campaign has been a success is an understatement. Backers provided $130,000 in the first month of fundraising alone, and production has been cruising along since February 2016. Currently, The Right Cup has earned over $1.45 million in backing, commanding nearly 20,000 backers. And when you look at some of the benefits, it's not hard to understand why:

Solving a real problem -- with science

The main selling point behind The Right Cup is the flavor & scent experience, because if the perceived flavor can't compete with those sugary drinks you are used to having, the more enjoyable to down more fluid. Besides, increasing water consumption can help with weight loss, lower side effects from additives, and reduce high blood sugar/diabetes risk. So, I tested The Right Cup myself to get a sense of whether it stood up to its hype -- the intrigue was killing me.

My assessment? After a week-long, brain-bending journey of H2O consumption, I'm left feeling both more hydrated and overall, pretty impressed with the product. I tried out the orange flavor and where my brain definitely felt a little 'confused' the first time I had a sip, over time, the flavored taste (or perception of) seemed to get stronger and stronger. I most certainly had moments where I felt I was truly drinking something orange-flavored, and trying it after a workout made the taste even more potent.

The Cup is also economical--one retails for around $30 but lasts six months. By comparison, if you buy one case of water per week at around $4, you'll spend $96. That's not including money you'd spend on other beverages like pop.

An eye on expansion

Once I knew The Right Cup wasn't just 'wrong', I talked to Lavi about his plans for the product. In the future, the CEO plans to expand the concept into kids' cups, sports bottles and similar variations. "We are willing to consider any strategic partnership with [relevant water-related] companies," Lavi adds.

As for me, I need a refill -- just feels Right (see what I did there?).