There are two types of morning people: those who are and those who aren't.

If you're one of the many who identify as a night owl, the morning struggle is most certainly real. It's something I personally empathize with--I have an aggressive love/hate relationship with the snooze button. That said, snoozing is now something I've embraced and I'm now on a personal quest to find out how many alarms I can have set before Apple (or Siri) yells at me.

But wouldn't it be nice to wake up earlier, not be tempted to press snooze, and feel refreshed? Of course, but what's the catch? No catch, but definitely more of a jolt -- of about 255 volts of electricity.

Remember Pavlov's dogs? As a refresher, Russian physiologist Ivan Pavlov was looking at salivation in dogs in response to being fed when he noticed that his dogs began to salivate whenever he entered the room, even when he wasn't bringing them food. Eventually, every time he fed them, he'd ring a bell (neutral stimulus). After several times repeating this procedure, the dogs would salivate just from hearing the bell. And thus, Pavlovian conditioning was born.

Well, if you haven't heard, Pavlok is a startup that uses the same Pavlovian conditioning and boasts to help you break habits in five days. How? By providing negative reinforcement in the form of a shock if you miss a goal.

They raised over $280,000 back in 2014 and now they're on a new crusade with their Shock Clock WakeUp Trainer that goes on your wrist. It uses three sensory stimuli to ensure you wake up. Here's how:

First: Instead of an alarm, it emits a silent and gentle vibration.

Second: If that doesn't wake you up, you hear a loud and irritating beep.

Third: If you ignore the beep, you feel a powerful and effective zap.

In theory, after a few days of the above pattern, your brain will start to recognize that a zap will be coming and you'll wake up with a simple vibration. Within a few weeks, you will naturally fall asleep earlier and wake up earlier. Shocking (had to).

Founder and CEO Maneesh Sethi explains that,

"with the Shock Clock, the first step is helping people wake up on time. Our real goal is to make it a Morning Trainer. In future iterations, the device will wake you up and guide you through your morning routine --- helping you form your most important habits, such as exercise, meditation, journaling, reading, or eating a healthy breakfast."

Being that I've been unofficially sworn into the Night Owl's Club of America, this is something that has massive potential for me, and it is backed by science. What do you think? Will you give it a shock? Time will literally tell.