How often do you find yourself on YouTube? Have you picked up any of your specific behaviors or patterns? Don't worry, YouTube has you covered--as they're known for blowing minds with its crazy statistics. For instance, did you know that:

  • 100 hours of video get uploaded to YouTube every 10 seconds
  • over 1 million different videos are viewed on YouTube every 30 seconds
  • over 50,000 hours of content are watched on YouTube every minute

And if you really want your mind blown? Watch it being counted in real time.

Of course, YouTube isn't all about cat videos anymore. It's one of the world's biggest marketplaces for sharing products, education, artwork, news, political opinions, and more--making it a hub for advertisers as well. In other words, there are a lot of people interested in not only how much is being uploaded and viewed, but what that content is, and who is watching it. 

With that in mind, here are some of the more intriguing stats that came about over the last year on YouTube

  • Videos related to 'relaxing' went collectively viral, with watch time increasing more than 70% in the last year
  • From January 2017 through June 2018, there was a 248% increase in views per month of primitive technology, survival, and bushcraft videos 
  • Watch time of videos about 'which product to buy' has doubled year over year
  • 7 out of 10 of shoppers expressed interest in learning about products on YouTube, directly from brands
  • 70% of Gen Z members (people 25 and under, roughly) claim that they use watching YouTube videos to connect with others 

That's already a lot to unpack, and it's only the tip of the iceberg, considering how giant the platform is. 

So, what's really going on under the hood of our video--watching obsession? 

As far as the 'relaxing', I'm pretty sure we can credit that stat to the explosion of videos that try to stimulate your 'ASMR' (autonomous sensory meridian response). If you've never heard of that, I'll refer you here, and wish you luck all the way down that rabbit hole. 

Meanwhile, some people seem to be integrating YouTube further into their overall experience as digital consumers (almost like assisted shopping), while others see it as a tool for moving in the other direction--back to the basics of outdoor living and survival. 

Perhaps most interesting is the stat about Generation Z. Once upon a time, YouTube was just how we wasted time when there was nothing better to do. What it's evolved to is something far more meaningful, with people taking to the platform to discover common values -- and enjoy time with each other. So much for screens making us less social. 

Now if you'll excuse me, I have some YouTube subscriptions to catch up on.