When we first covered Modsy, they were knee-deep in solving the antiquated, but still very common, problems plaguing the furniture manufacturing models we rely upon today. Of course, in furniture, keeping a low to zero inventory plus local manufacturing model is the most cost effective, but what if manufacturing could be shifted to later in the process? What if we could rely on new technology to design, meet needs and wants, and reduce costs by meeting the demand right where it is? That's exactly what Modsy has been doing, and their portfolio of services and offerings seems to be expanding each time we catch up.

Market Disruption on A Mass Scale

3D modeling is (finally) gaining traction, and the team at Modsy are captaining a ship in this forward-moving fleet. Their platform allows your to explore your options  by revising your designs using their 3D editor, or by working with their design team to explore new layouts and additional furniture options. But that's not all.

Add Furniture Sales to Their Resume

Now, they are selling furniture, and focusing heavily on the user experience with an ever-growing AI. Add to that the fact that every design generated is automatically shoppable, which, I believe is the future of furniture buying and even room design. Sourcing products that are difficult to find, especially from companies that don't sell direct to consumer is reaching an underserved stream of customers, and boosting Modsy's already impressive track record. We want consumers to come in and find unique pieces that fit the vision they have for their room.

Integration: Design Meets Technology (over and over again)

Modsy identifies their space as being at the "intersection of design, art, and technology" which is exactly the type of integration our modern business ecosystem needs. By integrating 3D graphics, computer vision, AI, and creative curation, Modsy has created a solid platform for their newest expansion into furniture sales and curation. "Integration into API's and data feeds allows us to offer a more sophisticated experience where we aren't dealing with a ton of turnover from retailer discontinuation and so on."

Data Is The Real Super Hero Here

Style and design is not too subjective to be fueled by data. This realization has allowed Modsy to quantify and measure every step of the way, data I only dreamed of having when I first began in furniture design and sales so many years ago. Shanna Tellerman and Alessandra Wood talked with me about what they've learned from their AI, and how they continue to apply that technology. Their attention to their AI has helped them add creative elements, develop their own furniture line, and stay ahead of quick-changing trends in the furniture market, some that might not be noticed without the data.

By using their data, Modsy has also been able to meet need requests and efficiently answer the consumers most pressing questions, like:

  • Where was it made?

  • How long will it last?

  • It is pet-friendly?

  • Is it kid-friendly?

Let's Talk Color Trends + AI

I consider myself color-forecasting royalty at this point, and I know personally that it's a huge undertaking to stay ahead of color trends. Especially when a lot of this forecasting is on the "right now", not on future demand. These kind of in-the-moment forecasting needs are really where AI data comes in handy. This AI is driven by the customer, learning as it goes, matching supply with demand. Modsy is also relying on their AI to help them leverage human capacity to do the high value work, and leverage the computer to do the important, but much more routine work.


And this is the intersection of progress and change we've been working towards in this new industrial revolution.  This idea of manufacturing with a smaller footprint, with data proving the progress, and AI driving the expansion- this is what we've all been waiting for.

Published on: Apr 25, 2019
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.