In 2010, Birchbox started it all when they launched a monthly subscription box with the hopes of filling some unmet needs in the beauty market. Fast-forward to now, where subscription boxes have become a way of life for thousands of subscribers, and the beauty industry was just the tip of the iceberg.
Subscription boxes have created a fun, new way to distribute products that creates an experience for consumers from the moment their box arrives. The most popular models feature an array of sample-sized products curated specifically towards the lifestyle of the subscriber. Until now. Meet: Singles Swag. The subscription box service geared toward young single women that is full of full-sized products, and even books.
The Subscription Box All Grown Up
Jonathan Beskin, the single dad (yes, a single man is the driving force behind the only box on the market specifically for single women) who created Singles Swag made a smart play on the market. He settled into a niche, where the potential clients already existed and were identifying themselves online in groups, especially on Instagram, with memes, and even in their profile bio's. All the data was there to prove the market already existed, but no one was filling the niche or the need. So he created a product he knew they would want, a box that was all about their single-dom, that catered to their single lifestyle, and that even helped them in the areas of personal growth and relationships. What more could a single girl want? So it's no surprise that within 7-months of launch, Singles Swag is demonstrating a profitable business model with a lot of growth on the horizon.
Oh, and did I mention his box only serves up full-size products? I mean, I know I did, but talk about owning the market in a new, and literally bigger way.
You Don't Have To Be A Single Woman To Love A Box
So maybe you aren't single, or a woman. Don't worry, there's still a box for you. Given their popularity, since 2010, we have watched each month as new boxes become available for men, women, kids, and even pets.
So let's talk about how to choose the right box:
- Make it special: everyone loves to be pampered or spoiled.
- Make it fun: humor plus inspiration can brighten any day.
- Make it unique: this is the appeal of a subscription box, specially curated items you might not choose on your own but you certainly will love.
As I mentioned, there truly is a box for everyone. Here are a few you might want to look into for the Holiday season, either for yourself, or someone special in your life. This truly is the perfect gift for someone who has everything.
For the special women in your life:
For the men in your life:
For the pets in your life:
For the kids in your life:
This is the year of the subscription box, so make sure you don't miss out on all the good and goodies available from the hottest boxes on the market. Bonus Points for being a savvy shopper who is in-the-know AND skipping the crowd to spend more time with your loved ones.