Authors, experts, and influencers sold $10 million dollars worth of eBooks in 1995 almost exclusively through Amazon. In 2014, they sold about $1.6 billion dollars worth of eBooks on Amazon alone. As sales volume grew, authors began looking for new ways to sell their content without relying on the iron fist of Amazon. As a result of some of the limitations of selling on Amazon, startup company, Heyo, invented a social commerce solution to help authors, influencers, and experts sell their goods via social channels.
Heyo Cart allows authors, experts, and influencers to sell to their Facebook fans by asking their fans to simply comment "buy" to purchase. The reason Heyo Cart works so well is that buyers don't have to click an external link to complete a purchase after they purchase once. They type "buy" as a comment on a Facebook post, and it generates a shopping cart checkout page for them to complete the transaction.
Heyo's marketing funnel consists of two main points:
Best-selling author and social media influencer, Kim Garst and others, have used Heyo Cart to sell their ebooks with very little effort. For example, Kim is using Heyo Cart to post an eBook once every 15 days or so. To date, she's converted 92 casual fans into high quality buyers who've generated $1258.75 in new revenue. Here is a live example of the tool in action.
Selling via Social Has Never Been Simpler
It's working for other authors, influencers, and experts too:
In a recent A/B test conducted by author, expert, and influencer, Sue B. Zimmerman, Amazon and Heyocart were both put to the test. Sue posted her latest eBook for sale on Amazon and also to her Facebook page using Heyo Cart to see which would drive more sales.
On Amazon, Sue sold 15 copies, earning her $106.76 over the first 10 days. UsingHeyo Cart, Sue posted on Facebook and sold 95 copies, earning her $591.05 in the first 10 days. Sue was also able to capture the first name, last name, and email of her new buyers through the Heyo Cart reporting dashboard.
"An additional benefit we gained from using Heyocart.com was that it gave us the ability to collect the email addresses and names of our buyers. This made it easy to put them into our CRM like HubSpot, InfusionSoft or OntraPort for future upselling and content marketing. Amazon doesn't do that," said Zimmerman.
The future is Social Selling
According to internal data from Heyo gathered in Q1 of 2015, the best price point for authors and info-marketers to sell ebooks and other digital content on Facebook is $9.00. This was based on a sample size of product prices shown to 1m people who are fans of authors, influencers, and experts.
"There is an enormous opportunity for authors, experts, and influencers to sell digital products to their consumers inside of Facebook," said Nathan Latka, CEO of Heyo Cart. "This is where consumers spend their time and it's where they'll buy."
As experts look for ways to spread their content, make more money, and gain in popularity, Latka anticipates this trend toward social commerce to grow exponentially.
"Total transaction volume done on social media networks on both mobile and desktop will surpass $40 billion by 2025," said Latka.
If he's right, Heyo Cart might be the next Amazon for authors and info-marketers.