When you think of electric cars today, you may think of the Prius or Tesla Motors. That may not always be the case. Faraday Future is a well-funded stealth startup that hopes to reimagine transportation, automotive design, and auto connectivity. They’ve built up an employee base of over 200 employees and yet, they’ve intentionally remained completely under the radar.
In fact, there has been quite an exodus of top talent from Tesla Motors moving over to Faraday Future as well as other key members from top auto-makers, including Audi, Lamborghini, BMW, and many others. From a quick search on LinkedIn, the company is a little over a year old with over 200+ employees. They also bought Nissan’s R&D Center in Gardena, CA and FF also has it’s HQ in Gardena.
Which lends a question, “How does one get so much talent to the company, and successfully keep the company a secret?” They’ve certainly done a great job of keeping this endeavor on the down-low.
Who is Faraday Future, and what is it trying to accomplish?
Faraday is a California-based automotive and technology-focused company, dedicated to actively accelerating the convergence between the two. Named after Michael Faraday, an English scientist, who contributed greatly to the fields of electromagnetism and electrochemistry.
Their website doesn’t reveal much, yet it does make these claims, “Faraday Future vehicles are 100% electric, zero-emission, fully-connected and personalized in ways you've never even considered possible. ”
“Faraday Future is reinventing the car, starting with a clean slate.” According to Marcus Nelson, Head of Communications. “Integrating technology and design into every conceivable aspect, bumper-to-bumper. We've assembled a truly world-class team, and beginning in 2017, Faraday Future vehicles will offer clean, connected, and smart mobility for all.”
Faraday Future May Hold a Competitive Advantage
Looking at the roster of employees that Faraday Future has assembled, you notice a seasoned team of auto industry executives from the EV industry, including:
Look at that small sampling of people. They are all highly qualified, rock stars at what they do.
"Who wants to create an incremental evolution in car design? No one. This is our chance to redefine the notion of mobility and change the industry.
Advances in materials, technology and design will allow us to make a monumental leap in ways similar to going from the buggy to the Model-T.”
- Richard Kim, Head Designer – Faraday Future
How to Grow a Car Company From Scratch?!
Faraday Future is currently working on establishing a global network of manufacturing facilities, beginning with the United States. Spearheaded by Cushman & Wakefield's Global Business Consulting, Faraday has conducted a rigorous site selection process over the last nine months, and is currently evaluating finalist locations in the states of Nevada, Louisiana, and Georgia.
The key site-selection criteria include accessibility to a skilled workforce, a business-friendly environment, a low-operating cost structure, and numerous supply-chain considerations. A final decision is expected in the Q3 of 2015.
“Given the California location of both our HQ and R&D facilities,” Nelson added, “Faraday Future is also actively evaluating a manufacturing presence within the state.”
The estimated project investment in the US alone will be in the billions, and the projected headcount has thousands of employees. At the moment, Nelson stated the project is well-funded, not subject to any capital raising campaign and that the initial production date is set for late 2017.
“We're not looking at our endeavor from the perspective of merely being a business. Our life in this universe is only a glimpse of time. We are fortunate enough to be in this world.
So why wouldn't we want to do something to change society and mankind? This is the ultimate pursuit of dreamers like myself, past, present and future."
- Nick Sampson, Product Architect – Faraday Future
The Internet of Things on all parts of your car and driving experience? Factor in that many engineers from Tesla Motors have joined the start-up, and Faraday Future may indeed be keeping Elon Musk up at night. Although, Musk is a very forward-thinking businessman, who is very Earth-conscious, as well. Musk may be silently rooting for some innovative competition to come along.
Either way, he’s certainly paying attention to the not-so-small startup growing in Southern California.