Here's what you need to know to plan a publicity stunt. Plus, David Meerman Scott, who wrote <em>The New Rules of Marketing & PR</em> talks about what the Chilean miners have to do with it.
How to Create a Publicity Stunt
Dec 8, 2011
Here's what you need to know to plan a publicity stunt. Plus, David Meerman Scott, who wrote <em>The New Rules of Marketing & PR</em> talks about what the Chilean miners have to do with it.
