GT Dave, the founder and CEO of GT's Living Foods, starting out pitching his kombucha to local health food stores in California. Three years later, he pitched to Whole Foods--and it ended with a major rejection. Here's how Dave transformed his message and landed his product on store shelves.
GT Dave's First-Ever Sales Pitch Was a Huge Success. Then Things Got Complicated
By James Atamian, Video Producer
Sep 20, 2019