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                                  Conflict

                                  GT Dave's First-Ever Sales Pitch Was a Huge Success. Then Things Got Complicated

                                  • Shape
                                  By James Atamian, Video Producer

                                  GT Dave, the founder and CEO of GT's Living Foods, starting out pitching his kombucha to local health food stores in California. Three years later, he pitched to Whole Foods--and it ended with a major rejection. Here's how Dave transformed his message and landed his product on store shelves.

                                  Sep 20, 2019
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