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                          Business Models

                          How Jimmy Choo Co-Founder Tamara Mellon Saved Her Brand From Bankruptcy

                          • Shape
                          By Inc. Video Staff

                          Sixteen years after co-founding Jimmy Choo, Tamara Mellon started her own company with a "buy now, wear now" business model. But Mellon's investors--and the giant wholesale retailers--weren't on board with the plan. Here's how she bounced back from bankruptcy and proved the naysayers wrong.

                          Inc. helps entrepreneurs change the world. Get the advice you need to start, grow, and lead your business today. Subscribe here for unlimited access.
                          Nov 14, 2019
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