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                                  Business Models

                                  How Jimmy Choo Co-Founder Tamara Mellon Saved Her Brand From Bankruptcy

                                  • Shape
                                  By Inc. Video Staff

                                  Sixteen years after co-founding Jimmy Choo, Tamara Mellon started her own company with a "buy now, wear now" business model. But Mellon's investors--and the giant wholesale retailers--weren't on board with the plan. Here's how she bounced back from bankruptcy and proved the naysayers wrong.

                                  Nov 14, 2019
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