VIDEO • How I Did It

How Jimmy Choo Co-Founder Tamara Mellon Saved Her Brand From Bankruptcy

How Jimmy Choo Co-Founder Tamara Mellon Saved Her Brand From Bankruptcy

Sixteen years after co-founding Jimmy Choo, Tamara Mellon started her own company with a "buy now, wear now" business model. But Mellon's investors--and the giant wholesale retailers--weren't on board with the plan. Here's how she bounced back from bankruptcy and proved the naysayers wrong.
PUBLISHED ON: Thursday, November 14, 2019
CONFERENCES
    SERIES
      More Video from Inc.
      POPULAR
      LATEST